Axipro Brand Guidelines & Press Kit.
For
Partners, journalists, and creative collaborators working with the Axipro brand.
Purpose
A single reference for how Axipro looks, sounds, and shows up across every surface.
Maintainer
Axipro Marketing Team · axiprotechnology@gmail.com
Logo variations
Do's and Don'ts
The logo is the most recognisable part of our identity. These rules keep it consistent across every channel.
Do's
Use it correctly
- Use the Original Logo on light backgrounds
- Use the Inverted or All-White Logo on dark backgrounds
Dont's
Avoid these
- Change the colors of the Axipro logo
- Convert the logo into an outline
- Apply effects (shadows, gradients, etc.)
- Alter spacing or rearrange logo elements
Color Palette
A focused palette: one signature hue, supported by a quiet system of neutrals that keeps purple doing the work.
Why purple?
Purple represents the balance at the core of Axipro — and our role: to guide clearly and directly, so clients always know where they stand and where they’re going.
- Authority and expertise
- Trust and reliability
- Approachability and clarity
Typography
Montserrat
Display · Sans-serif
Used for
Social media & press materials
Sofia Pro
Body · Geometric Sans
Used for
Website & product UI